Web Designer Content Specialist

Position Summary:

As part of the Bass Pro Hospitality Marketing Team you’ll partner with both in-house creative peers at Big Cedar Lodge in Ridgedale, MO., along with agency partners to oversee all hospitality branded websites including: Big Cedar Lodge, Bass Pro Angler’s Lodge, Big Cypress Lodge, and Finley Farms.

This position is responsible for the ongoing design, development, maintenance, and content upkeep of each brand’s URL and website presence. In addition, this position will also support the team’s digital advertising objectives through Google Tag Manager, GA4, and related pixel and digital ad connectivity to brand sites.

 

Essential Functions:

Website

• Website management including design, content generation and working knowledge of HTML, CSS, JavaScript, and PHP.
• Collaborate with IT departments and third-party web and technology partners to maintain successful SEO.
• Collaborate with other hospitality departments to maintain content needs on websites; property events, leisure sales promotions, etc.
• Stay educated and in-tune with new website trends in design and functionality.
• Monitor site analytics for all hospitality brands in GA4
  • Create and maintain relevant dashboards for tracking KPIs in GA4
• Analyze relevant metrics and data and provide regular reports to Director of Marketing and Leadership Team.

 

 

Visual Content

• Thorough knowledge of Adobe Photoshop, Illustrator and InDesign, working primarily in a Macintosh environment
• Bring concepts to life by creating strong digital visual messages with a targeted purpose.
• Thorough understanding of digital ad specs and UTM links
• Design quarterly printed/mailed membership newsletter.
• Proofread web content for grammar and spelling accuracy.

 

 

 

Additional Responsibilities

• Develop annual website and digital marketing plan to accompany the overall hospitality marketing plan.
• Use cloud based operating systems to store and organize information.
• Provide superior service to our customers (both internal and external), while upholding service standards.
• Must possess a sense of urgency and be solutions oriented and/or approach challenges with a problem-solving mindset.
• Travel to other properties as needed.
• Other duties as assigned.

 

Candidate Profile

 

Education and Experience

• Bachelor’s degree with an emphasis in Website Development
• Working Knowledge of Wordpress
• Knowledge of Google Analytics, Google Tag Manager, Google Ads Manager
• 4+ years in website/design related field
• Eagerness to implement visual strategies to inspire, persuade and interest guests.
• Ability to organize and manage multiple priorities
• Excellent interpersonal and communications skills
• Analytical skills required
• Ability to perform as a strong team player at both a local and corporate level

Skills and Knowledge

• Writing - Communicating effectively in writing as appropriate for the needs of the audience.
• Advanced Computer Skills – MacOS, Adobe Creative Cloud, Wordpress, HTML, CSS, JavaScript, PHP, Microsoft Office, Google Analytics, Google Docs
• Reading Comprehension – Understandi
• ng written sentences and paragraphs in work related documents.
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Communication - Skilled at clearly conveying information and ideas through a variety of media; engaging the audience and helping them understand and retain the message.
• Customer Focus - Ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers' needs.
• Planning and Organizing - Skilled at establishing courses of action for self and others to ensure work is completed efficiently.
• Problem Solving / Decision Making - Ability to identify and understand issues, problems, and opportunities; using effective approaches for choosing a course of action or developing solutions.
• Analytical/Critical Thinking - The ability to gather and organize information using a logical and systematic process; recognize patterns and relationships in complex data; examine data to identify implications, problems and draw appropriate conclusions; generate alternative solutions to problems; evaluate strengths, weaknesses and consequences of alternative solutions and approaches to solving problems.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Number Facility - The ability to add, subtract, multiply, or divide quickly and correctly.
• Originality - The ability to come up with unusual or clever ideas about products, services or situations, or to develop creative ways to solve a problem.