Manager, Sales Enablement

Position Summary:

The core mission of the Sales Enablement team is to ensure that when the U.S. Member Development teams interact with prospective and existing Members, they have the skills, knowledge, tools, content, and processes required to be successful. We are uniquely positioned across our primary revenue-generating teams, which allows us to directly impact the organization’s overall efficiency and effectiveness.

While the role encompasses many responsibilities, the emphasis is on the Marketing-aligned side of Sales Enablement. This includes direct response copywriting, knowledge management, and collateral maintenance.

Responsibilities:

• Direct response copywriting.
• Maintain and improve sales collateral.
• Facilitate knowledge sharing by being a trusted resource when customers come with questions about the tools, processes, and platforms.
• Coordinate and conduct training for new hires, present an introduction to Sales Enablement and an overview of our responsibilities and role we take engaging with the multiple functions within US Development.
• Act as an internal customer service hub for the Member Development team.
• Provide and manage constant information and content flowing from the Council program to the sales and lead generation teams for the new sales and renewal processes.
• Design email campaigns (for our lead generation team, sponsorship, Center engagement, and sellers) around unique selling points and upcoming events for our various products, including Councils and Centers. Review campaign performance analytics and run A/B tests to identify pitfalls and implement improvements.
• Regularly maintain, update, and improve numerous pieces of sales collateral, both customer-facing and internal. This includes sell sheets, cheat sheets, rosters, member experience documents, Council lists, etc.
• Extrapolate helpful information from product update meetings and use good judgment in breaking down/organizing/presenting this information to the Member Development team to further their sales and member engagement conversations.
• Maintain a comprehensive repository of information on team SharePoint site for both customer-facing documents and internal knowledge-sharing resources. Utilize user-experience design thinking to improve the SharePoint site.
• Act as project manager when sellers make requests for new or updated collateral and collaborate with the Marketing department.
• Coordinate and conduct team training activities by working with our sales training vendor to develop, schedule, facilitate, and document required sales training for new employees and custom ongoing training for existing teams.
• Gain a deep understanding of The Conference Board’s business, organization, and resources. Act in a customer service capacity for the Development team, becoming a trusted adviser on “where to find things” and “how to do things.”
• Responsible for being a champion of our five core values: Relevance, Openness, Innovation, Integrity, and Collaboration.
• Other duties as assigned.

Qualifications:

• The ideal candidate is:
  • A college graduate
  • With 2-4 years of experience in direct response copywriting, targeting senior corporate executives,
  • With 2-4 years of experience in sales/marketing collateral maintenance
  • And a desire to bring the above experience to the more varied and fast-paced Sales Enablement environment
• B2B sales or sales support experience preferred
• Excellent writing, editing, and proofreading skills
• Great communication skills and a helpful, patient, customer-centric personality
• Very detail oriented
• Highly organized with strong time-management skills
• Excellent focus and adaptation to change
• Quick learner
• Ability to build relationships across all levels of the organization and to collaborate across departments to achieve goals
• Equally comfortable thinking strategically to come up with innovative ideas and solutions and executing routine tasks with precision
• Proficient in Microsoft Office and familiar with database systems
• Familiarity with sales processes and/or sales experience is a plus

 

What We Offer

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The Conference Board is proud to embrace best practices in employee wellbeing. We offer a competitive total compensation package. As part of our benefits package, we offer flexibility with remote working capabilities, employer-sponsored learning and development, advancement opportunities, on-site health initiatives, a communal and collaborative working environment, and a strong sense of comradery with sports teams, clubs, volunteer opportunities, and employee events.

The Conference Board does not discriminate. We are an equal opportunity employer/M/F/Vet/Disabled.