Senior Sponsorship Development Executive
Position Summary:
Primary responsibilities include identifying new prospects, customizing & selling sponsorships, and managing relationships for US-based events. This role contributes with the Director, Sponsorships on sponsorship product development and go to market strategy. The ideal candidate is creative, articulate, motivated, and enjoys forming and managing long-term relationships.
Accountabilities:
Financial
- Responsible for directly contributing to the annual growth of sponsorship revenue.
- Generate sponsorship sales - meeting and/or exceeding the individual quota set annually.
- Accurately forecast and report activities and results.
- Develop new business and expand existing business by analyzing account potential, initiating and developing relationships, coordinating internal and external groups and closing sales.
- Gather and track intelligence on competitive offerings of other similar entities to maintain competitive advantage.
- Seek out opportunities for expansion and growth through prospecting and research.
Collaboration
- Contribute to the creation of commercially viable sponsorship offerings by partnering with the Director, Sponsorships and other internal stakeholders.
- Collaborate closely with Sponsor Engagement colleagues to effectively brief them on the client’s sponsorship package including all deliverables
- Co-manage relationship over the course of event planning and implementation in order to be primed for retention sale.
Operations
- Attend Conference Board events to engage sponsors and solicit new clients. (Some travel may be required.)
- Create reports on personal sales, sponsor commitments, activities, and contacts while maintaining a high level of data hygiene within the CRM and sales enablement platforms.
- Perform additional duties as delegated by Director, Sponsorships.
- Responsible for being a champion of our five core values: Relevance, Openness, Innovation, Integrity, and Collaboration.
Qualifications:
- Bachelor’s degree required
- 5-8 years of sponsorship sales experience including event/conference sponsorship sales; media and/or B2B sales experience also relevant
- Demonstrated experience in consultative selling and creating customized solutions for prospective clients
- Proven track record of exceeding sales quotas, and growing clients via expanding and upselling relationships year over year
- CRM Experience
- Extremely strong sense of customer service
- Understanding of complex business issues and negotiations
- Ability to persuasively articulate value propositions to senior executives – especially those within Business Development and Marketing functions.
- Excellent verbal, written and interpersonal communication skills.
- Microsoft 365 experience a plus; minimum strong expertise in PowerPoint and comfort adapting to collaboration software/platforms
- Ability to work independently and be self-driven within a team structure.
What We Offer
The Conference Board is proud to embrace best practices in employee wellbeing. We offer a competitive total compensation package. As part of our benefits package, we offer flexibility with remote working capabilities, employer-sponsored learning and development, advancement opportunities, on-site health initiatives, a communal and collaborative working environment, and a strong sense of comradery with sports teams, clubs, volunteer opportunities, and employee events.
The Conference Board does not discriminate. We are an equal opportunity employer/M/F/Vet/Disabled.