Associate, Event Marketing

Position Summary:

As a key player in our event marketing team, this role will support our marketing and promotions efforts for assigned events (virtual and in-person), webcasts, podcast series, event app, and TCB research and content.

Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what's ahead. Our mission is simple: To help leaders navigate the biggest issues impacting business and better serve society. The Associate, Event Marketing will play a pivotal role in growing our organization (and your career) as you help us achieve our mission. 

Accountabilities:

• Accountable for marketing plan and creation of promotional materials for each webcast/podcast.
• Support integrated marketing initiatives, proposals, and promotional plans to deliver on the sponsorship, registration and attendance of assigned events, research and content.
• Create all marketing and promotional materials for assigned events and manage Continuing Education Credits (CEU) in collaboration with Event Marketing and Programming teams.
• Partner with Digital Marketing to report on key analytics for paid social and search to support assigned events, webcasts, and podcasts.
• Create and manage website landing pages for assigned events in collaboration with internal teams.

Qualifications:

• BA degree in Marketing or 1-3 years of experience in event marketing, digital & email marketing, media & advertising, and social media.
• Excellent written and verbal communication, interpersonal, and project management skills.
• High-energy self-starter who fosters teamwork and collaboration.
• Innovative mindset with strong initiative; able to creatively navigate challenges and take ownership of tasks as needed.
• Keeps current with email marketing, digital trends, and emerging technologies.
• Full proficiency in Microsoft Office (including PowerPoint and Excel) and online meeting platforms such as ON24 and Zoom.
• Exceptional attention to detail.